By , Mario Moussa and Derek Newberry
Published July 21, 2016
As soon as the idea of Big Data was introduced, its buzz grew to rival any massive dataset. According to MIT’s visionary computer scientist Alex Pentland, Big Data would overturn the “classical way of understanding society” and usher in a “new era of social physics.” Others predicted it would cause a “management revolution.”
We admit to being awed by large-scale statistics and inspired by such bold pronouncements. But we also understand that even Big Data has its limitations. We've become convinced it never will be able to solve all your business problems -- least of all, one of the biggest and most important issues you face very day: working with others.
For that, you need small data. Small data is about picking up on subtle cues that reveal a group’s conflicting interests, assumptions and underlying motivations. Any of these can kill trust and derail productivity.
Mastering small data is essential in what we call the new world of work. Look around you: Work is becoming flatter (less top-down), looser (more reliant on temporary project-based jobs), wider (more dependent on virtual communication) and faster (driven by high-speed electronic information). As working relationships become more fragmented in this rapid-fire environment, mastery of small-data skills will grow ever-more important.
Related: Why Entrepreneurs Should Look Beyond Big Data
What makes the difference between Big Data's shortcomings and small data's capacity to fill this role? It's all in the ability to notice team interactions. If you can spot the patterns, you can initiate productive conversations as a group. From that perspective, it's clear that gathering large amounts of data about individuals in the aggregate won't help you much in this new world.
The current political season has highlighted the importance of using small data to understand earth-shaking trends. The results from the major parties' national conventions blindsided many experts. Bernie Sanders and Donald Trump, two outlier candidates, outperformed nearly every pundit’s expectations.
What happened? As Washington Post reporter Paul Farhi wisely observed, we ignored small data: “Nothing exceeds the value of shoe-leather reporting, given that politics is an essentially human endeavor and therefore can defy prediction and reason." Business is a human endeavor, too. So do some shoe-leather reporting on your team and note the little details that matter.
Feeling skeptical about the importance of those details? Before you dismiss our paean to small data, consider a recent discovery from the temple of data-analytics: Google. When Google’s numbers-driven engineers turned their attention to the mysteries of high-performance teamwork, they learned that good relationships matter. So does trust. Team members need to feel comfortable speaking their minds. These psychological factors appeared to have a bigger impact than even technical knowledge and raw intelligence.
We reached similar conclusions in our research at the Wharton School of Business. The Executive Development Program (EDP), a two-week immersive course for global leaders, provided us a living laboratory in which to observe behaviors that help and hinder team performance. Much of our findings confirm what Google engineers learned. Observing 100 groups over 100 simulated years, we discovered the highest-performing teams go through a regular process of discussing shared ground rules and periodically checking in on those guidelines to make adjustments.
Related: Become a Fantastic Listener With These 9 Techniques
Sounds easy, right? It’s not. Personal lives change, organizational priorities shift, and competitors produce innovations that require a response. To contend with unceasing change and pressure, the best teams maintain an open conversation that enables give-and-take and keeps each person engaged. This helps get the most out of a group.
In the new world of work, you need remember only three directives. Applying them consistently and well is the hard part.
Related: 5 Attributes All Winning Teams Share
Ultimately, the highest-performing groups are the ones that pay attention to these guidelines. It might not be revolutionary to believe that people perform best when they're part of a respectful, supportive group. But here's a bit of real news: It might be rare to find such a group. It takes hard work to create highly functional teams, especially in the distracting environment of today’s results-driven, data-rich, always-on office cultures. Make it a little easier for you and your employees by paying attention to details even as you struggle to stay informed on Big Data trends.
https://www.foxnews.com/us/in-praise-of-small-data-3-guidelines-for-high-performing-teams