Did you know that the Oxford Dictionary chose “emoji” as 2015’s word of the year? Or that 92 percent of the online population uses emojis?
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These days emoji are more than just digital icons we use in texts and chats to communicate with each other. They’ve become a big part of how big brands like Bud Light and Apple communicate with us. In fact, brands that use them have seen increase in consumer engagement as a result.
This infographic from marketing firm Signal collects a host of statistics -- including results from a study revealing the impact emojis are having on brands and consumers. The numbers that will charm, inform and surprise you. Take a look -- and enjoy this special day -- World Emoji Day.