By , Mike Loomis
Published June 30, 2016
Nearly all emerging brands fall into the same trap.
Understandably so. Unless you’re a serial entrepreneur, it’s natural to feel at least a bit hesitant about any new venture and especially tentative about a personal brand.
There are warning signs.
Your words and actions plead, “Please like me! I’m on the verge of giving up, and I just started!”
The word “please” is everywhere, even if you spell it differently. Consider how these examples position your brand in the eyes of your prospective clients and investors:
Related: 3 Critical Principles of Effective Calls to Action
It’s desperation, pure and simple. What’s the solution? The good news is there are many ways to drop the begging from your website, social media, and email messages. The right approach for you and your online brand outposts depends on which issues you’re struggling with internally.
In every word, image, and action meant to launch your business, ask: “How would an already successful person introduce him- or herself?”
Related: 5 Ways to Keep Fear of Failure From Holding You Back
Flip the examples above to apply your own unique voice to each element:
Answer honestly, and you’ll discover the true you to present to the business world.
Related: The #1 Secret to Building Your Perfect Personal Brand
Understand that potential clients and readers will run away from desperation. Confidence not only precedes action, it inspires it. Confidence is the chicken, and action is the egg.
You might worry that it’s misleading to act confident before you feel it. Reflect on this: Is being scared the true you? If you believe your voice, talent, heart, and experience will help people, it’s more false by far to hide and act intimidated by the challenges before you.
It’s scary to put yourself out there. But don’t let your fear sabotage your brand and your business through false humility and desperation.
https://www.foxnews.com/us/why-you-must-never-show-a-hint-of-desperation-especially-when-things-are-bad