New to the Facebook Advertising world? Not sure how it might benefit your company? Facebook advertising expert Keith Krance has got you covered with a #HootChat on Twitter at 3 p.m. ET.

Krance is the co-author of Ultimate Guide to Facebook Advertising and the president of Dominate Web Media, a full-service agency, consulting company and provider of online education programs focused on Facebook advertising strategies. In this live chat, he’ll get you familiar with what’s new in Facebook advertising -- what works and doesn’t work right now for the social media platform.

Some questions covered in the chat will include:

  • Is Facebook advertising for everyone?
  • Why should companies consider paid social advertising?
  • What common mistakes are businesses making when advertising on social networks?

Tweet us your questions and join the conversation at 3 p.m. ET using the hashtag #HootChat.