Want to position yourself as a consultant?

Entrepreneurial guru Evan Carmichael says that you need to start creating thought-leadership content -- regular, consistent content that showcases you.

"Show me how you are different than the next guy," he says. "Because if I can't tell the difference between you and these 10 other consultants who are all saying the same thing, then why should I pick you?"

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Related: People Will Love Behind-the-Scenes YouTube Videos on the Creation of Your Book