With each new Quinnipiac (KWIHN'-uh-pee-ak) poll this campaign season, it's not just reporters and candidates who pounce on the latest numbers.

The development office for Quinnipiac University, the home of the respected polling center, blasts them by email to alumni and parents — a chance to share in the excitement of the latest poll to have their school's name on the lips of newscasters across the country.

Quinnipiac officials say the polls have elevated the national profile of the school in a New Haven suburb, aiding its rise from a local college to a university that draws students from around the country.

Traffic spikes on the school website with the release of big polls and the university has seen elevated numbers of applicants from the nine states where it regularly conducts polling.