Eduardo Rebolledo had just gotten into his pickup truck after another hard day at work when a gang dispute erupted 30 yards behind him on a Los Angeles street.

The 38-year-old father of two ducked right into the path of a bullet that hit him in the head, killing him instantly.

Just like that, Rebolledo joined the growing list of victims in the nation's second-largest city. Murders are up 12 percent this year and shooting victims have increased 20 percent. The city's also about to record its 1,000th shooting victim of 2015.

The LAPD has responded to the increases in a number of ways, including deploying hundreds of elite officers to crime hot spots.

But police Chief Charlie Beck says everyone in Los Angeles needs to decide, "Enough is enough."