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The best stories in business keep customers loyal and engaged. Figuring out how to tell those stories isn't easy, but our experts have some hints that can help.
First off, remember to lead. Mimicking the last viral video won't result in great advertising or even good results. To create something truly new and original, filmmaker Casey Neistat suggests you always look ahead.
Also, know what makes your brand's story different. Paige Dellavalle of jewelry line stella valle explains that knowing how her company stood apart from the pack helped her win over investors Mark Cuban and Lore Greiner on ABC's Shark Tank.
And to keep customers engaged, create a movement, not just a message. This is the key to creating brand loyalty, says Kevin Roberts, global CEO of ad firm Saatchi & Saatchi.