Facebook has all the feels -- except for “dislike” -- and it’s finally letting them out.
Tomorrow, the social media giant will reportedly begin testing “Reactions,” a set of emoji-style buttons that people can use to show how they feel about their friends’ status updates. Here’s to fewer moments of awkwardly scrolling past posts you don’t exactly like.
On top of the long lonely “like” option, users will also see a very Facebook-y thumbs-up button, a heart button and five round emo faces. The emoji’s emotional range is a bit limited, conveying only the feelings “sad” and “angry,” along with “haha,” “yay” and “wow,” whatever those really mean. How will your friends know if you’re throwing Reactions around sarcastically, we wonder?
The emojis will be available on all News Feed and Pages posts, and on Facebook web and mobile clients.
So, yes, “Like” is finally getting some expressive company, mainly because users demanded more response choices and Facebook listened. That’s how the social giant spins it at least. “People come to Facebook to share all kinds of things — whether that’s updates that are happy, sad, funny or thought-provoking,” a Facebook spokesperson said. “And we’ve heard you’d like more ways to celebrate, commiserate or laugh together. That’s why we are testing Reactions, an extension of the Like button, to give you more ways to share your reaction to a Facebook post in a quick and easy way.”
We like the sound of all of the above, too, but we’re not getting too excited just yet. Why? Because only Facebookers in Spain and Ireland will be the first to test out Reactions. We reached out to Facebook to find out when the new buttons will arrive stateside, but have yet to receive a response.
If you were crossing your fingers for a cranky “dislike” button, it’s the sad face for you. Don’t expect one in this next Facebook update, or possibly ever, despite Mark Zuckerberg saying last month that his company was “working on it and shipping it.” Doodling will have to do for now.
Meanwhile, business that market on Facebook might not say “yay” to Reactions, as they can’t be disabled, positive and negative ones, “loves,” “wows” and “angry” and “sad” emoji included. They’ll appear on whatever people post, individuals or marketers, for everyone to see. How do you “like” that?