Through surveys and available data, we've examined hundreds of small businesses and come away with six archetypal sets of practices and characteristics that we believe are representative of most growth companies operating today.

The qualifications were simple: Companies had to be domestically owned, privately held, for-profit and have shown net capacity growth over at least two years, with an employee size in 2015 of 10 to 1,000.

Below, we examine the traits of Controllers, one of the six archetypes of the Entrepreneur360™ Performance Index. To see the other five archetypes, click here.

This group keeps its focus on customers and suppliers. They pay close attention to what’s going on in their markets and do what it takes to keep customers happy. Controllers don’t grow especially fast compared to their peers, but they do grow rather steadily, and work for the long-term.

Key characteristics

  • Controllers take pains to get the input of customers and suppliers in business planning.
  • They are careful to establish an annual growth target, and they often match their peers in confidence in meeting that goal.
  • They constantly research their markets and use the findings to make decisions.

Takeaway

Controllers hit reasonable growth targets and find ways to flourish even in tough markets.

A Head For Profits

Founded: 2010

Business Type: Manufacturing

Website: http://aheadforprofits.com

Accordant Media

Founded: 2010

Business Type: Marketing and analytics

Website: http://accordantmedia.com

Adafruit Industries

Founded: 2009

Business Type: Hardware

Website: https://www.adafruit.com

Aden & Anais

Founded: 2006

Business Type: Retail

Website: http://www.adenandanais.com

AppLovin Corporation

Founded: 2012

Business Type: Advertising

Website: https://www.applovin.com

Beeby Clark+Meyler

Founded: 2005

Business Type: Marketing

Website: http://www.beebyclarkmeyler.com

Betts Recruiting

Founded: 2009

Business Type: Staffing

Website: http://bettsrecruiting.com

Beyond Spots & Dots

Founded: 2006

Business Type: Marketing

Website: http://www.beyondspotsanddots.com

BioIQ

Founded: 2005

Business Type: Health technology

Website: http://www.bioiq.com

BrandYourself.com

Founded: 2009

Business Type: Branding

Website: https://brandyourself.com

BrightEdge

Founded: 2007

Business Type: Marketing

Website: http://www.brightedge.com

Concept Technology

Founded: 2003

Business Type: Internet technology

Website: https://www.concepttechnologyinc.com

Contently

Founded: 2010

Business Type: Marketing

Website: https://contently.com

ContextMedia

Founded: 2006

Business Type: Marketing

Website: http://www.contextmediainc.com

Crazy Mountain Brewing Company

Founded: 2010

Business Type: Retail

Website: http://www.crazymountainbrewery.com

Dragon Innovation

Founded: 2009

Business Type: Manufacturing

Website: https://www.dragoninnovation.com

drchrono

Founded: 2009

Business Type: Software

Website: https://www.drchrono.com

Duck Duck Go

Founded: 2008

Business Type: Internet search

Website: https://duckduckgo.com

Duolingo

Founded: 2011

Business Type: Language education

Website: https://www.duolingo.com

Evoke Brands

Founded: 2010

Business Type: Social media

Website: http://www.ideasthatevoke.com

Evolve IP

Founded: 2007

Business Type: Cloud services

Website: http://www.evolveip.net

Front & Center Marketing

Founded: 2008

Business Type: Marketing

Website: http://www.front-centermarketing.com

GothamCulture LLC

Founded: 2006

Business Type: Management consulting

Website: http://www.gothamculture.com

Gravity Jack

Founded: 2009

Business Type: Software

Website: https://gravityjack.com

Grovo

Founded: 2010

Business Type: Learning technology

Website: http://www.grovo.com

Gusto

Founded: 2011

Business Type: HR software

Website: https://zenpayroll.com

HitchSwitch

Founded: 2011

Business Type: Name-changing service

Website: https://www.hitchswitch.com

HRAnswerLink

Founded: 2001

Business Type: Human resources

Website: http://hranswerlink.com

ICON

Founded: 1996

Business Type: Transportation

Website: http://www.icon4x4.com

iDevices

Founded: 2009

Business Type: Internet of Things

Website: http://idevicesinc.com

iMemories

Founded: 2006

Business Type: Cloud services

Website: http://www.imemories.com

Influence & Co.

Founded: 2011

Business Type: Branding

Website: http://www.influenceandco.com

Infographic World

Founded: 2009

Business Type: Infographics

Website: http://infographicworld.com

Intelisys

Founded: 1994

Business Type: Telecommunications

Website: http://www.intelisys.com

Jewel Branding & Licensing, Inc

Founded: 2008

Business Type: Consulting

Website: http://www.jewelbranding.com

Killer Infographics

Founded: 2010

Business Type: Infographics

Website: http://killerinfographics.com

LaSalle Network

Founded: 1998

Business Type: Staffing

Website: http://thelasallenetwork.com

Little Passports, Inc.

Founded: 2009

Business Type: Education

Website: http://www.littlepassports.com

Mindblown Labs

Founded: 2011

Business Type: Education

Website: http://www.mindblownlabs.com

Namely

Founded: 2012

Business Type: Software

Website: http://www.namely.com

NatureBox

Founded: 2012

Business Type: Food

Website: https://naturebox.com

Next Jump

Founded: 1994

Business Type: Software

Website: http://www.nextjump.com

olloclip, LLC

Founded: 2011

Business Type: Manufacturing

Website: http://www.olloclip.com

Omni Online Solutions

Founded:

Business Type: Marketing

Website: https://www.omnionlinesolutions.com

Ontraport

Founded: 2006

Business Type: Marketing

Website: https://ontraport.com

Orange Mud

Founded: 2010

Business Type: Manufacturing

Website: http://www.orangemud.com

Ready Set Rocket

Founded: 2009

Business Type: Marketing

Website: http://readysetrocket.com

Renhaus Visualization Studio

Founded:

Business Type: Design

Website: http://www.renhaus.com

Revolution LLC

Founded: 2005

Business Type: Incubator

Website: http://www.revolution.com

Richter10.2 Media Group

Founded: 2008

Business Type: Communications

Website: http://www.richter10point2.com

Sachs Marketing Group

Founded: 2010

Business Type: SEO

Website: https://sachsmarketinggroup.com

Shoptiques

Founded: 2011

Business Type: Retail

Website: http://www.shoptiques.com

Smashing Boxes

Founded: 2010

Business Type: Web design

Website: http://smashingboxes.com

Spectrum Aeromed

Founded: 1991

Business Type: Health care

Website: http://spectrum-aeromed.com

Square 2 Marketing

Founded: 2009

Business Type: Marketing

Website: http://www.square2marketing.com

Switch Communications, Inc.

Founded: 2011

Business Type: Cloud communications

Website: https://www.switch.co

Tapad

Founded: 2010

Business Type: Software

Website: http://www.tapad.com

The James Agency, INC.

Founded: 2005

Business Type: Marketing

Website: http://www.thejamesagency.com

Touchfire

Founded: 2011

Business Type: Tech accessories

Website: https://touchfire.com

Vacasa

Founded: 2009

Business Type: Property rentals

Website: https://www.vacasa.com

Volta Charging

Founded: 2010

Business Type: Automotive

Website: http://voltacharging.com

Wonderful Union

Founded: 2007

Business Type: Social media

Website: http://wonderfulunion.com

Ytel

Founded: 2012

Business Type: Software

Website: http://www.ytel.com

ZinePak

Founded: 2011

Business Type: Marketing

Website: http://www.zinepak.com

ZipRecruiter

Founded: 2010

Business Type: Recruitment

Website: https://www.ziprecruiter.com

ZOZI

Founded: 2008

Business Type: Travel

Website: www.zozi.com

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