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Amazon's pop-up loft in New York City is a destination for startup founders looking to learn from each other and learn more about Amazon Web Services, the company's cloud technology. We recently visited the loft and talked to Ariel Kelman, Amazon's vice president of worldwide marketing, about what companies should look for when researching cloud options. He suggests founders look for breadth as well as depth of technology, to find solutions that will grow with a business. To learn more, watch this short video.

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