Check back for this weekly tips recap designed to help you work smarter, not harder.

If you want to keep your audience, give them the attention they deserve. In this quick roundup, a range of experts explain how to captivate your brand’s followers: Cassey Ho, founder of Blogilates; Nir Eyal, author of Hooked: How to Build Habit Forming Products; and Gabe Zichermann, gamification expert and founder of creative agency Dopamine. For their tips on everything from building habits to making followers feel great, watch this short video.

Related: Be the Leader They Respect: Your Weekly Tips