Cassey Ho of Blogilates has more than 2 million subscribers on YouTube and nearly a million followers on Instagram. Building this audience takes constant careful work. To strengthen engagement for your platform, she suggests you ask yourself these three questions:
Is your community and mission in line? It might not be. Remind yourself of what you think you’re building. Then check to see if your followers are experiencing that.
Is your community happy? Know what content is working and what your followers enjoy.
Who did you celebrate today? Praise your followers and thank them for their time and their comments. “Really acknowledge them,” says Ho. “At the end of the day, people just want someone to say, ‘good job.’”