To help expand its coaching and mentoring program to more small businesses across the country, Samuel Adams Brewing the American Dream has partnered with Entrepreneur Media to launch the Pitch Room Wild Card Competition.

The virtual competition starting July 7 will allow small business owners in the food and beverage industry to submit a product sales pitch for a chance to win a $10,000 business grant and extended mentoring from Samuel Adams.

Entrepreneurs with a food or beverage product, including craft brewers, are invited to upload a two-minute or less video here until July 30. A panel of experts from Samuel Adams and Entrepreneur will judge the videos based on criteria that include pitch quality, creativity, passion and product viability.

The top 5 to 6 video submissions, selected by the panel, will then post to the Entrepreneur site, and the general public will be invited to vote for their favorite from August 16 to September 7. The small business owner who receives the most votes for his or her sales pitch will be named the Wild Card winner and receive a trip for two to participate in the Samuel Adams Brewing the American Dream Pitch Room finals this December. Held in New York City, the finals are the culmination of the overall Pitch Room Competition, which is designed to help entrepreneurs across the country perfect the art of the sales pitch.