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Published May 03, 2016
These days, everybody wants to throw around the phrase “ big data” like it’s some kind of savior that’ll combat shorter attention spans and the demand for increasingly granular marketing messages tailored to the “ personalized generation.”
The thing is, big data is only helpful if it’s actually used. If all you do is gather data -- or worse, talk about gathering data -- you’ll be left behind competitors who are harnessing this wealth of information more effectively.
Related: Without Good Analysis, Big Data Is Just a Big Trash Dump
Before you can catch up with more data-savvy companies, there are a few things you need to understand about big data.
For starters, what does “ big data” actually mean? As it turns out, it isn’t just some buzzword that marketers like to throw around.
Where can you find this information? While you can gather big data from external sources, such as your social media accounts, pay-per-click accounts or industry research groups, chances are you already have plenty of data in the form of emails, transaction data and customer service logs.
Let’s break down that definition of big data shared above to uncover a few of the different ways your business can use big data:
Related: 5 Ways Data Can Enhance Marketing Campaigns
Pretty fascinating, right? I’m thrilled by the potential big data holds for business growth, which is why I’ve compiled even more statistics and recommendations on the strategy in my Decoding Big Data for Business Growth infographic. Check it out below and use the embed code to share it on your favorite social profile:
Related: The Top 5 Challenges Facing Big Data Startups Today
https://www.foxnews.com/us/decoding-big-data-for-business-growth-infographic