A former Marine Corps sniper in Iraq who started a coffee shop that employs fellow veterans is to be honored at a White House event Wednesday even as he solicits online donations to stay open.

Intrepid Life Coffee & Spirits owner Matt Victoriano admits Tuesday it's ironic to be honored as an example of the successful veteran-turned-entrepreneur when he may have to shut down in less than two weeks. He says he won't hide the fact he's trying to raise $27,000 to pay back rent and make improvements.

Victoriano is one of 10 veterans or their supporters being honored as "Champions of Change" for their entrepreneurship. It's one in a series of White House events celebrating people who advance causes ranging from solar power to higher worker wages.

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Emery Dalesio can be reached at http://twitter.com/emerydalesio

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Associated Press writer Jonathan Drew contributed to this report.