A self-described pimp has been sentenced to 16 years to life in state prison in a sex assault case that served as a prelude to his death penalty trial later this year in a Las Vegas Strip shooting and fiery crash that left three people dead.

Ammar Harris said nothing during sentencing Wednesday in Clark County District Court.

His lawyer, Robert Langford, told Judge Kathleen Delaney that the 27-year-old Harris isn't the bad person he's been made out to be.

A jury in September found Harris guilty in a June 2010 sex attack and robbery of an 18-year-old woman.

Harris is due for trial in September in the Strip shooting and crash that killed an aspiring rapper, a cab driver and taxi passenger a little over a year ago.