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Report: WTC naming rights sold for $10 in 1986; public agency must pay to license use of words

The public agency that owned the World Trade Center sold its naming rights to a nonprofit decades ago for $10 and has to pay to use the name.

The Record newspaper of New Jersey reports (http://bit.ly/1erptJM ) that a contract shows the Port Authority of New York and New Jersey sold the rights to the World Trade Centers Association in 1986.

The newspaper reported Sunday that the Port Authority pays $10,000 a year to use the words "World Trade Center," including on merchandise it plans to sell in the new World Trade Center it's building. Those sales could bring an estimated $23 million to $28 million annually.

The paper reports the executive who made the deal, Guy Tozzoli, earned millions as president of the nonprofit. He died this year.

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Information from: The Record (Woodland Park, N.J.), http://www.northjersey.com