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Arizona State University fighting porn site over use of 'Sun Devil'

Arizona State University has taken legal action against a porn website using the term "Sun Devil."

The school believes sundevilangels.com is illegally using the name, claiming it amounts to a trademark infringement.

A representative from Sun Devil Angels told Phoenix TV station KTVK-TV that the website has been using the term "Sun Devil" since 2004 and hasn't had a problem with ASU until last November.

The porn site is based in New Jersey and reportedly doesn't use colors, logos, students or other ASU affiliations.

Sun Devil Angels officials say it would cost the company $50,000 to change its domain name and everything associated with that name.

They say the company has no intention of making any name changes and plans to fight ASU.

ASU spokeswoman Julie Newberg told FoxNews.com that the arbitration filing is under the Internet Corporation for Assigned Names and Number’s (ICANN’s) Uniform Domain Name Dispute Resolution Policy.

"University policy is not to comment on legal disputes until those disputes are resolved," she said. 

The Associated Press contributed to this report.