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Ad with cartoon president eating fish and chips is rejected by South Africa broadcaster

South Africa's national broadcaster has rejected an advertisement featuring a cartoon version of President Jacob Zuma enjoying a bargain fast-food dinner of fish and chips.

The advertisement takes place inside a mansion named after his family's rural home that's received $23 million in state-funded renovations.

The ad had been scheduled to air Monday night on SABC, but the television broadcaster declined to show it. Kaizer Kganyago, a spokesman for SABC, says the broadcaster refused to air the ad as its officials believed it implied Zuma himself lent his credibility to the food deal.

The advertisement for Fish and Chips Co. that SABC declined to air, however, merely adds to a number of spots recently designed to play on ethnic or political divisions to spark controversy — and free publicity.

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