The term 'ski resort' probably evokes images of log cabins, wood-burning fires and rustic décor – perhaps the antithesis of Twitter, iPhones and Wi-Fi – but today, these once-Arcadian enclaves are transforming into the social media hubs.
Vail Resorts' EpicMix
EpicMix syncs with Facebook and Twitter and functions as a revolutionary way for skiers and snowboarders to capture and share their ski experience through photos, check-ins and more – all without the hassle of lugging around a smartphone.
Twitter to the Rescue
At Stratton in the Fall of 2010, a female skier took a slip on the slopes. She needed ski patrol assistance and live-tweeted the entire experience. In the end, she was fine and unharmed – but Twitter played a critical role in alerting ski patrol of her need for help – and evolved into a humorous, almost-snarky account of her wipe out and recovery.
Let it Snow, Let it Snow, Let it Snow
Mammoth uses social media to provide skiers with weather and ski condition updates.
A Word to My Peeps 365
Maine’s acclaimed Sugarloaf Mountain uses social media to stay connected to their clientele year-round.
Hurry! This Deal won’t last!
Jackson Hole uses social media to highlight travel deals like special packages, airfare reductions, lodging discounts.
Ultimately, social media is like a photo album or a post-card. It’s a channel to share a story. And while the platform itself is increasingly interactive, enagaging, viral and ever-evolving, the story itself – that of the family vacation – is timeless.
From the rolling hills of Stratton, Vermont to the steep inclines of Vail, Colorado, ski resorts across the country are harnessing the power of social media.