When it comes to travel, there’s no shortage of complaints on social media.
Social media analytics firm Crimson Hexagon decoded to take the biggest hotel brands in the U.S. to find out the most despised—and the most liked--hotel chain. Based on thousands of tweets over a nearly six-month period—Jan. 1 to June 14—the group analyzed posts about the hotel groups to determine if comments were positive, negative or neutral.
According to Business Insider, the chains were chosen based on size-- focusing on ones that had a large number of rooms, employees, properties, and social media buzz.
The results may surprise some luxury hotel snobs. Radisson (62 percent) and Best Western (57 percent) got the highest overall percentages of positive feedback on Twitter. With just 4 percent negative feedback, Radisson also had the lowest negative feedback.
And when it came to the most hated, Hilton took the top spot, with 17 percent of all tweets reported as negative. By volume, Marriott is the most talked about hotel on social media with almost 90,000 mentions and was the second most hated place to stay, according to the study.
How does your favorite home away from home measure up?
— Abhinav Chhabra (@PammAbhinav) June 20, 2015