If you’re someone who travels a lot-- for both leisure and business-- you probably know the value of joining a good loyalty program. As a travel veteran, I’ve spent many years learning about the different programs and the best way to reap rewards points.

But hotels have been breaking away from traditional program benefits, replacing them with different ways to attract new customers and keep loyal ones coming back.

Here’s an overview of what different perks hotel companies are doing to maximize your stay so you will remain loyal.