Published December 30, 2013
I’ve never had status of any kind with an airline, even though I fly thousands of miles each year. That’s partly because I’m not “loyal”—as the founder of Airfarewatchdog.com, I’d never spend $200 or $300 more to fly on a particular airline just to get the miles or points. That’s just daft.
Last year I flew on every domestic airline except Allegiant, whichever was cheaper. Many of those flights I bought or upgraded with miles rather than cash. I have excellent credit, and every time there’s a 40,000- or 100,000 mile-bonus offer when you get a new credit card, I sign up, then a cancel the card after a year (usually, I’m eligible for the same offer a couple of years later). And, of course, as a travel writer I often travel on “comp” tickets that don’t earn miles or status.
I’m also pretty good at finding really cheap paid first class tickets, which are popping up more and more lately, and which are part of the reason why I wonder why attaining status is what is used to be.
Consider this. In December I was able to buy first class on Delta from L.A. to Ft. Lauderdale for $349 one-way. On the return, I flew American in first nonstop from Miami to L.A. for $495 one-way.
Fewer first and business seats to begin with
Since most people flying in first or business are either frequent flyer upgrades, airline employees, or otherwise freeloaders, I’m sure American figured “Hey why not reduce the number of premium seats and actually sell them. And if we can’t sell them for the ‘list price’ then we’ll take whatever the market will bear.’” Makes perfect business sense.
And those super new cabins on the transcon flights on AA, Delta and United with the lie flat business and first seats? They sure are comfy, but guess what: they take up much more room than the old seats, which merely reclined. So there are fewer of them fleet-wide. I’ll bet you’ll be paying for those more often than getting “status” upgrades.
Cheap last minute upgrade offers
It used to be that I’d get last minute upgrade offers on the trans-con flights that were tempting but just barely. Such as a $700 upgrade from my cheap economy class seat on the United JFK-LAX service to business class, one-way. But recently I was offered a $250 upgrade from economy to business on American on a $189 one-way JFK-LAX fare. Did I buy it? You bet. Did that mean that someone hoping for a free upgrade didn’t get it? Yep.
Cheaper purchased first class and business class
As long as you’re willing to buy a non-refundable fare, you can sometimes get confirmed business and first for just twice the price of a cramped economy class seat. Recently I needed to fly from New York to Boston last minute, and fares on the shuttles from LaGuardia were something like $400 one-way. Then I saw a non-refundable first class fare from JFK on AA for $140 one-way. Naturally, I bought it. Airlines are realizing that not everyone is going to pay ten times the economy class fare for a standard first class seat (we’re not all movie stars, trust fund babies, or hedge fund moguls).
In short, airlines are managing their first and business class cabins more intelligently. Gone are the days when they’re willing to give away the very product that costs them the most to provide. They’d much rather limit inventory, and at least get something for those seats. And often that “something” is much more in line with what the product is actually worth.