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Universal announces opening of Transformers ride

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Universal Orlando says the Transformers themed ride is an interactive, "larger than life battle" between the Autobots and Decepticons. (Universal Orlando Resorts)

Universal Orlando says its new, 3-D theme park ride based on the Transformers toy brand will open June 30.

According to a news release, the ride is an interactive, "larger than life battle" between the Autobots and Decepticons. It uses flight simulator technology, along with wind, heat and smoke to make the riders feel immersed in the experience.

The theme park plastered an 80-foot Transformers display on the side of an Orlando office building this week to drum up excitement for the opening.

The park announced its plans Thursday. The ride was created under license from Hasbro, Inc.