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American Airlines unveils new logo

  • American Airlines unveiled a new logo and look for its aircraft Thursday morning.American Airlines

  • Gone are the red, white and blue stripes along the side of the fuselage with an eagle soaring between double 'A'.AP

  • The old logo (left) has a soaring eagle, while the new logo has a more modern look.American Airlines

American Airlines on Thursday unveiled a new logo and plane exterior, the first fleet-wide rebranding since 1968.

Gone are the red, white and blue stripes along the side of the fuselage with an eagle soaring between double 'A'.  Instead the tail has red, white and blue stripes and the logo has an updated eagle.

The new look is meant to be light, vibrant and modern, said CEO Tom Horton in a video announcement. 

“Since placing our landmark aircraft order in July of 2011, we’ve been building anticipation toward a moment in time when the outside of our aircraft reflects the progress we’ve made to modernize our airline on the inside,” said Horton.

The airline will update its fleet of aircraft, including the new Boeing 777-300ER that is set to fly on Jan. 31.

The new logo is being introduced as American is coming out of more than a year of  bankruptcy protection. It's considering whether to merge with US Airways or remain on its own.

"While we complete the evaluation of whether a merger can build on American's strengths, we remain steadfast in each step we take to renew our airline, a step we take with great respect for our name American," said Horton.

Do you like the new look? Let us know what you think.  

The Associated Press contributed to this report.