A hotel in England has replaced in-room bibles with the erotic bestseller "50 Shades of Grey."
Instead of the standard Gideon bible, the owner of Damson Dene opted for the steamy novel known for its explicit sexual content because he thought it was the hospitable thing to do.
“Because everybody is reading ‘Fifty Shades of Grey,’ we thought it would be a hospitable thing to do, to have this available for our guests, especially if some of them were a little bit shy about buying it because of its reputation," hotel owner Jonathan Denby told NBC News.
The hotel said it discretely stashes the bestseller in the bedside table for guests to discover --the place one reserved for the bible.
Denby told NBC he found religious books a “wholly inappropriate” choice for private bedrooms in England’s modern, secular society.
Ironically, Denby bought the Damson Dene Hotel, located in England’s Lake District, from a Methodist group 10 years ago, according to NBC News.
Local vicar The Rev Michael Woodcock said the hotel is trying to cashing in on the EL James novel's runaway success, reports The Telegraph.
"It is just a gimmick really," he said. "But I am sure it will be put back in the future. The more attention that is drawn to this the more bad publicity it gets."
The Damson Dene isn't the only hotel trying to benefit from the book's success.
Several hotels in the U.S. offer "50 Shades of Grey" romance packages that let you live out your wildest Christian Grey-oriented fantasies.
In Seattle, the Edgewater and Hotel Max are offering rooms that include a bottle of Ana's favorite bubbly, Bollinger Rose. Other services include a sail boat trip in Puget Sound and a demo drive in an Audi (Grey's ride of choice).
The Heathman Hotel in Portland, Oregon also has their own “50 Shades of Grey” package, that includes dinner at the hotel, a helicopter tour of Portland and roses for the ladies.