Think "The Love Boat" in a reality series. 

The Norwegian Cruise Line is the backdrop for a new reality show, "Love for Sail," which premieres on Lifetime April 10, 2012, at 10 pm ET/PT.

In each episode, mate-seeking men and women board Norwegian Cruise Line ship to embark on what they hope will be a voyage of love. While there's no Julie McCoy, there are cruise directors Bucko and Carmen who help match make for the women at open mixers.  The passengers go on dates, parties and shore excursions, stopping in ports of call that include Ocho Rios, Jamaica and Nassau, Bahamas. 

The series will be shot on the Norwegian Epic, Norwegian Pearl and Norwegian Star with scenes filmed in the Mandara Spa, the Bliss Ultra Lounge and La Cucina Italian restaurant --giving views into some areas of the ships not open to the general public.

The show is being produced by Studio Lambert, creators of "Undercover Boss", which Norwegian CEO Kevin Sheehan starred in 2010.

"We are thrilled to work with Lifetime and our friends at Studio Lambert on a unique series that showcases the many aspects of cruising from lavish suites and incredible dining options to innovative on board activities and exciting shore excursions," said Sheehan.