Intercontinental Hotels Group (NYSE:IHG) appointed industry veteran Bob Morse to chief operating officer for the Americas on Wednesday, replacing Angela Brav, who was promoted to president of the company’s Europe division.

The management shake-up comes as IHG prepares for the 2012 Olympics in London this summer. More than 100,000 hotel rooms are expected to be available during the Olympics, and IHG, the sporting event's partner hotel chain, has been building up its presence there.

Morse, who will join the company in February from lodging and hospitality investment company Noble Investment Group, will head operations for franchised and managed hotels across all of IHG’s brands, including the Crowne Plaza, Holiday Inn and Stay Bridge hotels, in the Americas.

For the past seven years, Morse has been responsible for Noble’s hotel management group, which prior to its October 2011 merger with Interstate Hotels & Resort consisted of a network of more than 60 properties and revenues of $350 million.

“He has had a significant presence in our industry for 35 years and his operations, franchise and management expertise covers all aspects of running a successful hotel and brings an owner’s perspective to this position,” IHG Americas president Kirk Kinsell said in a statement.

Prior to joining Noble, he served as chief operating officer for Interstate Hotels during which time he was responsible for a profile of more than 300 hotels with more than $2.3 billion in annual revenue.

Morse will be based in Atlanta, serve on the regional operating committee for the Americas, and report directly to Kinsell.

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