Meet the Angels

This is a partial transcript from "Your World with Neil Cavuto," September 24, 2004, that was edited for clarity.

NEIL CAVUTO, HOST: Let me ask you something. Do you think your chances of ever meeting a Victoria's Secret supermodel are slim to none? Well, think again.

The Secret Angels are passing up the runway for the roadway, stopping at major cities across the country to kick off its boldest holiday season collection ever.

Here with the skinny is Ed Razek. Ed is the president and chief marketing officer of Limited Brands. That's the parent company of Victoria's Secret.

Ed, good to have you.


CAVUTO: People think we do a segment like this, Neil, what is the intrinsic financial value. And I tell them, this is a big, seriously, it's...

RAZEK: A big business. It's a $4 billion stand-alone business. It's part of Limited Brands. Yes, a big business.

CAVUTO: But why did they take the show away?

RAZEK: We had to make the decision on whether or not to do the show in March for November of this year. And there was a lot of controversy going on at the networks at the time. There had been the incident in the Superbowl, and we made...

CAVUTO: Janet Jackson thing. So all of a sudden, it was looked askance.

RAZEK: We made a proactive decision not to do it. We clearly could have clearly gotten it on the air. Wouldn't have been a problem to have it on the air.

But I think that, you know, in a fashion it's a good idea to get away from things for a year, take a breather and come back to it.

And then the question was, well, if you're not going to do it, what are you going to do? And we decided that we'd do this Angels Across America Tour. We've got a private jet that we've customized. It's kind of like the president's plane that says the United States of America. Ours says Angels Across America.

CAVUTO: So it's not Lingerie One or something like that?

RAZEK: Not a bad idea.

CAVUTO: Now we showed the models who are going to be on that. Now what do they do? They don't come off in those skimpy outfits, do they?

RAZEK: No, they're going to — but we are designing uniforms for them for every city, and they're sexy and they're cool. And the — it's going to be the way the girls dress anyway.

And, it gives our customers an opportunity to meet them in the stores. They'll be doing different events in every city that they go into. They'll be at the 34th Street store here in New York.

CAVUTO: You know, obviously, every time we do a segment like this, I hear from women's groups. And they're very upset at me and call me a pig and all these other things. But one of the things they always say is it's so passe now, women as sex objects.

RAZEK: Women as sex objects. No, I don't believe that we treat women as sex objects. Ninety-eight percent of our customers are women, virtually every executive in the business...

CAVUTO: Really? So they don't bring men shopping.

RAZEK: We don't advertise to men. We don't sell to men. I'd say, yes, maybe one out of 50 customers is a man. So, clearly...

CAVUTO: He's, like, stalking in a corner.

RAZEK: He's a just a little awkward, the guy is.

CAVUTO: Yes. So now you stopped the show. Would you ever continue the show or renew it elsewhere or — in the post-Janet Jackson age and CBS just got the half million dollar-plus fine. You know?

RAZEK: We'd absolutely do the show again. We're talking about doing it next year. We're looking at what our options are to do it. We've already secured the location.

CAVUTO: Really, it's in this studio, actually...

RAZEK: And we are holding the first row seat.

CAVUTO: You have secured a place.

RAZEK: Yes. So we're in the planning stage.

CAVUTO: A major network, or a cable network?

RAZEK: No, I'm sorry. We've secured the location to do it. We haven't done the...

CAVUTO: You haven't worked out where it will be broadcast?

RAZEK: We've been approached by a lot of networks to do the show, so...

CAVUTO: So it's not as if Victoria's Secret itself is in some trouble here. You're trying to dissociate that and the show, right?

RAZEK: I think again, it was a healthy thing to take a year off to step back and see how you refresh it and reenergize it. And it gave us an opportunity to get on the road with the girls. We've never done anything like this before.

If you put Tyra Banks in a store by herself, she'll fill the mall. So I think taking five girls on the road like that is going to be a big deal, and it will be a lot of fun.

CAVUTO: Very good having you. Ed Razek, you do a great job, by the way.

RAZEK: I love my job! And you have a great one, too.

CAVUTO: Yes, I do, indeed, talking to you. He's the president and chief marketing officer of Limited Brands, parent for Victoria's Secret.

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