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Wednesday, April 7, 2010 as of 11:14 AM ET

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Zynga

Zynga () is a social network game development company located in San Francisco, California. The company develops browser-based games that work both stand-alone on mobile phones and as application widgets on social networking websites such as Facebook, Orkut, Google+ and Myspace.

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How Zynga Hopes to Make FarmVille Even More Addictive

Beware, if you're among the hordes who wonder where the time went after becoming absorbed in online games such as "FarmVille" and "CityVille.

" Zynga, the hot Internet startup that created those ever-engrossing pastimes, is introducing another reason to goof off.The lure this time is "RewardVille," a show of appreciation aimed at getting players even more absorbed in their online farms, cities, crime rings and poker games. The program unveiled a week ago doles out game points and credits that can be used to buy more virtual goodies on Zynga's existing games.It's the latest attempt to deepen people's attachment to Zynga's strangely addictive world at a time attention spans are becoming more fickle. Several entertainment options now bombard people on an array of digital devices.Zynga's success in capturing people's free time so far has been remarkable — and profitable, according to the privately held company's executives.Its games are simple, but getting ahead requires time and dedication...

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  1. Facebook Apps Transmit, Sell Personal Info

    Many of the most popular applications, or "apps," on the social-networking site Facebook Inc. have been transmitting identifying information—in effect, providing acc...

  2. How FarmVille Players Raised $1.5 Million for Haiti

    The online world's biggest time-waster isn't so pointless after all.The World Food Program (WFP) has publicly thanked the virtual farmers on the wildly popular Faceb...

  3. How much are you worth to Facebook ?

    Facebook is worth a lot of money, somewhere in the region of $100 billion, depending on who you ask. But how much are you worth to Facebook?Now you'll never have to ...

  4. Welcome to GagaVille: Singer to Debut Songs on FarmVille

    Lady Gaga is turning to an unusual method to cultivate her fan base: The pop icon is releasing songs from her new album on a section of the popular online game "Farm...

  5. 6 ways networking sites can actually hurt you financially

    Lynnette Khalfani, Dave Kerpen, and Peter Shankman on what you should be aware of when Facebook goes public

  6. Who Will Be the Next Steve Jobs?

    Irreplaceable. That's the word many use to describe Steve Jobs , the Apple founder and heralded tech luminary who died Wednesday following a protracted battle with c...

  7. Zynga's 'Draw Something' slingshots past 'Angry Birds'

    OMGPOP's "Draw Something" is once again the top-selling iPhone application after being knocked off just two weeks ago by the launch of "Angry Birds Space."The top ra...

  8. As San Francisco tech industry thrives, city hopes prosperity does not portend another bubble

    A certain feeling is back in San Francisco. Murmurings of stock market riches. Twenty-something entrepreneurs as celebrities. Lamborghinis parked next to taco trucks...

  9. Mobilewalla's Top 50 Reveals Who Makes the Best Smartphone Apps

    Ever wonder who thought up and created your favorite app? The developers themselves are now being recognized for their success in creating apps that users love.Mobil...

  10. Facebook vs Google+: What's the best social network?

    With more than 800 million users, including 150 million in the U.S., Facebook is a must-have for connecting online. With a "mere" 90 million users so far, Google + c...

  11. Need a new job? There may be an app for that

    Looking for a promising career in a lousy economy? A new study suggests you're apt to find it in apps - the services and tools built to run on smartphones , computer...

  12. Free Apps, Free Music, Free Calling, Free Everything

    Who doesn't love the word "free"?7-Eleven gave away millions of Slurpees Monday, a marketing ploy that boosted sales of the sugary confection 38 percent last year. T...

  1. Zynga's Virtual Farmers May Rake in $1 Billion Bucks

    Zynga Inc., the maker of popular online games like Farmville and Words With Friends, hopes its upcoming IPO will flower into a billion-dollar payout. Zynga priced it...

  2. 'FarmVille' Maker Zynga Files for $1 Billion IPO

    Zynga, a four-year-old online company that has made its riches off selling virtual goods in social games, filed plans Friday to raise $1 billion in an initial public...

  3. Zynga Leans on Workers to Surrender Pre-IPO Shares

    Zynga Chief Executive Mark Pincus often gave shares rather than high salaries to his top talent as he built his online-game start-up.But as Zynga grew into a multibi...

  4. Amex Strikes Deal w/ Zynga

    Biz headlines: 5/22

  5. FACEBOOK IPO LIVE: Reports from all over on a hotly anticipated stock market debut

    It's Facebook's big day.The site, which was born in a dorm room eight years ago and has grown into a worldwide network of almost a billion people, is making the most...

  6. Facebook to Ban Its Most Popular Game?

    Social gaming company Zynga's creations -- including the popular FarmVille -- could be evicted from Facebook in a bitter dispute over payment changes, The (London) T...

  7. Congressional internship program helps special students

    Students with disabilities offered opportunity to work on Capitol Hill

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