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Beware, if you're among the hordes who wonder where the time went after becoming absorbed in online games such as "FarmVille" and "CityVille." Zynga, the hot Internet startup that created those ever-engrossing pastimes, is introducing another reason to goof off.The lure this time is "RewardVille," a show of appreciation aimed at getting players even more absorbed in their online farms, cities, crime rings and poker games. The program unveiled a week ago doles out game points and credits that can be used to buy more virtual goodies on Zynga's existing games.It's the latest attempt to deepen people's attachment to Zynga's strangely addictive world at a time attention spans are becoming more fickle. Several entertainment options now bombard people on an array of digital devices.Zynga's success in capturing people's free time so far has been remarkable — and profitable, according to the privately held company's executives.Its games are simple, but getting ahead requires time and dedication...
Zynga Chief Executive Mark Pincus often gave shares rather than high salaries to his top talent as he built his online-game start-up.But as Zynga grew into a multibi...
Wedbush Securities’ Michael Pachter on concerns over Zynga ’s outlook.
Imagine having man's best friend—your pooch—sleeping at your feet while you're crunching numbers at work, lifting his furry chin for a scratch when your stress start...
Cowen Group Senior Research Analyst Doug Creutz on the outlook for Zynga and whether the company’s earnings will be a predictor for Facebook ’s IPO.
FBN's Shibani Joshi on Zynga's announcement today that it will add 10 new games to its lineup online.
Battered shares of Zynga Inc. soared in after-hours trading Wednesday after the social gaming company posted stronger-than-expected revenue for the third quarter and...
Arvind Bhatia, Sterne Agee senior research analyst, on why Zynga shares are falling, and his outlook for the stock.
FBN’s Nicole Petallides breaks down the day in the markets.
Sterne Agee Senior Research Analyst Arvind Bhatia on the concerns over Zynga ’s outlook.
FBN's Shibani Joshi on Zynga filing paperwork in Nevada that could allow real-money gambling games.
Idle Games CEO Jeffrey Hyman on his competition with Zynga , social gaming and what's ahead for the company.
Attorney Hillery Nye breaks down the problems facing Zynga ’s business model.
Zynga is expected to unveil its playbook at its second "Unleashed" event Tuesday, including a line-up of games that will be released over the next several months.The...
Zynga Inc.'s surprise profit in the first three months of the year got overshadowed by a revenue decline, a drop in the number of users and a lower-than-expected sec...
Zynga Inc., the maker of popular online games like Farmville and Words With Friends, hopes its upcoming IPO will flower into a billion-dollar payout. Zynga priced it...
Those annoying Facebook notes asking you to help harvest Grandma's virtual turnips may be coming to an end -- and that might be a good thing.Gaming developer Zynga, ...
Zynga, a four-year-old online company that has made its riches off selling virtual goods in social games, filed plans Friday to raise $1 billion in an initial public...
FBN's Lauren Simonetti on Zynga's chief operating officer John Schappert's resignation.
Troubled Zynga's stock is trading near its lowest level ever Friday after the online game maker behind "FarmVille" forecast a third quarter loss amid weak demand. It...
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