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Daytona International Speedway

Daytona Beach works to lose its party town reputation

Like a celebrity with a colorful past, destinations can find it hard to shake a notorious reputation. There may be no better example than Daytona Beach, once a poster child for outrageous spring break antics and now a destination focused on family-friendly affordability.Soon after MTV began broadcasting “Spring Break” in 1986, Daytona Beach became known as a place where tanned and toned college kids got drunk and humiliated themselves in front of a crowd of raucous peers. Though it’s been decades since MTV’s crew packed up and left town, Internet search engines and some travel writers haven’t gotten the memo.“With Internet search, if you get tagged with a keyword, it sticks,” said Gentry Baumline-Robinson, communications manager at the Daytona Beach Convention and Visitor Bureau. “We continue to field requests from the press and writers who still think Daytona Beach is a college party destination, though we no longer have the organized activities for the college spring break crowd. We ...

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    Portion needs to be repaved after fire

  1. Unconventional DeltaWing turning heads, laps at Daytona International Speedway

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  4. Motorsports Hall of Fame of America moving from Detroit to Daytona International Speedway

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