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WHO urges tougher food marketing rules to curb childhood obesity

The marketing of unhealthy foods to children has proven "disastrously effective", driving obesity by using cheap social media channels to promote fat-, salt- and sugar-laden foods, the World Health Organization's Europe office said on Tuesday.The United Nations health agency called for tighter controls on such marketing, saying tougher regulations were crucial to winning the fight against childhood obesity."Children are surrounded by adverts urging them to consume high-fat, high-sugar, high-salt foods, even when they are in places where they should be protected, such as schools and sports facilities," said Zsuzsanna Jakab, director of the WHO's regional unit for Europe.The promotion of foods high in saturated and trans-fats, sugars and salt has for years been recognized as a significant risk factor for obesity in children and for diet-related chronic diseases such as heart disease and some cancers later in life.In a report on food marketing, WHO Europe said the food industry increasing...

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