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Wednesday, April 7, 2010 as of 11:14 AM ET

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Super Bowl Commercials

Super Bowl advertising

The Super Bowl, the championship game of the National Football League in the United States, is known for the high-profile advertisements that air during its television broadcast in the U.S.

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Chicago zoo says Super Bowl commercial starring chimps isn't funny, poses risks to wild chimps

A Chicago zoo is mounting a campaign to stop a company from airing a Super Bowl Sunday commercial featuring mischievous suit-and-tie wearing chimpanzees playing tricks on their human co-worker, saying all that monkey business proves deadly for the endangered species.

Lincoln Park Zoo officials fear images of the frolicking chimps broadcast worldwide do little to help conservation efforts, inaccurately portraying the animals as unthreatened and even as cuddly and harmless pets."If people see them that way they are less likely to try and conserve them," Stephen Ross, assistant director of the zoo's Fisher Center for the Study and Conservation of Apes, said of the commercial that shows chimps laughing at a 'Kick Me" sign on the human. "Individual chimps are being harmed and wild populations are being harmed by this frivolous use of an endangered species."Ross said he and other animal welfare advocates have been complaining to CareerBuilder.com ever since the company started using chimps in...

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  1. Hoekstra Super Bowl ad raises racial sensitivity questions with language, references to China

    The portrayal of a young Asian woman speaking broken English in a Super Bowl ad being run by U.S. Senate candidate Pete Hoekstra against Michigan incumbent Debbie St...

  2. Super Bowl 2012 already breaking records before the football is even tossed in Indianapolis

    Here's our weekly look at the intersection of business and sports. This week, we bring you an all-Super Bowl edition of our weekly offering.The Pre-Super Bowl Winner...

  3. Super Bowl ad creates backlash against Michigan politician

    Black ministers, Asian group call for apology

  4. Grapevine: Controversy over Super Bowl ads

    Which commercials are taking heat?

  5. Rove: Obama campaign co-opting Chrysler Super Bowl ad

    Karl Rove on how the recent Eastwood/Chrysler ad is being used to benefit Obama's re-election

  6. Ford demands GM, NBC pull Chevy Super Bowl ad

    In response to a Super Bowl ad for Chevy trucks, Ford has sent letters to both GM and NBC asking that the $7 million ad be pulled from the air during the game, Jalop...

  7. After the Show Show: Super Bowl Commercials

    Which ad will be the most memorable?

  8. NBC to Rake in $245M on Super Bowl Commercials

    Battle for best commercial

  9. Build your own Super Bowl ad

    Companies turn to crowd-sourcing for ads

  10. Hoekstra: This ad isn't about race, it's about the economy

    U.S. Senate candidate Pete Hoekstra on his controversial Super Bowl ad

  11. Grapevine: Will Cameroon be evicted from DC embassy?

    Is nation illegally squatting in Harvard-owned building?

  12. Halftime in America -- the Chuck Norris version

    Here is the fantasy transcript of the Super Bowl ad that didn’t air, narrated by actor Chuck Norris :It’s the other halftime in America. The Democratic quarterback i...

  1. Hoekstra Super Bowl ad raises sensitivity question

    The portrayal of a young Asian woman speaking broken English in a Super Bowl ad being run by U.S. Senate candidate Pete Hoekstra against Michigan incumbent Debbie St...

  2. Did GM's 'Apocalypse' commercial backfire?

    Playing dirty might be de rigeur in politics, but it seldom helps in selling products—even dusty pickups ravaged by the apocalypse.That might end up being GM's tough...

  3. Super Bowl Ads Bring Students to Class

    For most college students, Super Bowl Sunday means football, food and beer. But for a certain group of University of South Carolina students, it means commercials.Si...

  4. Doritos' cat murdering Great Dane wins Super Bowl ad contest

    Despite all the big-money, celebrity-filled ads shown during Super Bowl Sunday, it was Doritos that came out top of the advertisers with one man and his very bad dog...

  5. What's hot in this year's Super Bowl ads ?

    Cars, nostalgia and animals all popular

  6. Aliens shill for Chevy Volt in Super Bowl ad

    Apparently earthlings aren’t the only ones still trying to get a handle on the Chevy Volt .Ahead of the big game, Chevrolet has released its upcoming Super Bowl adve...

  7. Car companies' Super Bowl spots generating big buzz

    It used to be that Super Bowl commercials debuted during the Super Bowl. Those days are long gone. Now, many debut before the Super Bowl, and they can also be watche...

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