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Super Bowl Ads Selling Despite Tough Economic Times

The Super Bowl is on track to remain one big, glitzy bash even in these tough economic times.That's not to say some advertisers aren't nervous about buying expensive ad slots as business falters. Some stalwarts such as General Motors Corp., FedEx Corp. and Garmin Ltd. won't be advertising on the Feb. 1 broadcast on NBC. Playboy Enterprises Inc. isn't throwing its customary party at the game, for the first time in nine years.But aggressive marketing by NBC to secure ad deals before last September's financial meltdown helped to ensure Super Bowl XLIII, between the Arizona Cardinals and the Pittsburgh Steelers, won't be a marketing bust.NBC said 90 percent of the Super Bowl ads had sold as of mid-January. Most ads have sold for about $3 million per 30-second spot — an all-time high price for the Super Bowl, which is the most watched event in the U.S., with about 100 million U.S. viewers.The sales pace matched those of previous years and the network said it was in discussions on the remain...

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