Wednesday, April 7, 2010 as of 11:14 AM ET
Despite all the big-money, celebrity-filled ads shown during Super Bowl Sunday, it was Doritos that came out top of the advertisers with one man and his very bad dog.
The chips and dip maker was the most effective brand to advertise during the Super Bowl XLVI telecast with its "Crash the Super Bowl" spots, Brand Bowl 2012 said.Brand Bowl monitored 400,000 Twitter comments about the Big Game commercials and ranked them in order according to the volume of chatter they created and their popularity.Doritos provided the laughs with its ads, especially the spot featuring a Great Dane bribing its owner with the snack after he sees the canine burying the family cat. The brand generated 48,498 tweets, 29 percent of which were positive.In second place was a saucy black-and-white offering from fashion retailer H&M, which used the allure of an underwear-clad David Beckham to draw its audience, while a gravel-voiced Clint Eastwood talking poignantly about the US economy led Chrysler into third place...NEW YORK -- The Super Bowl commercial blitz is extending beyond the usual talking babies and office chimps to engage viewers online and get more for advertisers' $3 ...
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Doritos pulls ad from Super Bowl contest for allegedly being anti-Christian
'Crash the Super Bowl' 2011 winners talk life before and after the contest
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