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Anheuser-Busch Commercials

Humor is back in Anheuser-Busch Super Bowl ads

Humor is back in Anheuser-Busch Super Bowl adsTuesday, January 26, 2010 By EMILY FREDRIX, AP Marketing WriterPrintMILWAUKEE —  An asteroid is about to hit Earth? Drink some Bud Light.

Your plane crashes on an island? Drink more Bud Light. Really love Bud Light? Why not build your house with cans of it ... and then drink up?Longtime Super Bowl advertising leader Anheuser-Busch returns to humor next month to sell its drinks after a more, well, sober outing last year.The brewer's five minutes of commercials during this year's game Sunday, Feb. 7, include straightforward humor: A man skips his softball game to attend his wife's book club because she's serving Bud Light.But most of the likely spots tend toward the outlandish: Townspeople form a human bridge when the real one is out to assure safe delivery of Budweiser. In another, men talking on the phone in Auto-Tune _ a pop-music effect that can make voices sound robotic _ are excited they have Bud Light to "make the party right." And the...

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