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LeBron James

LeBron James -- Public Relations Genius

AP/The Plain DealerJuly 2: Free agent basketball player LeBron James makes his way through the IMG building to talk with the Miami Heat in Cleveland.Like Lindsay Lohan weeping at her sentencing, sportswriters and journalistic purists are sobbing in their beer that LeBron James has been allowed to call all the shots about his next NBA destination.“How dare he,” they moan, “hijack the league, the process, and even a TV network to selfishly control his announcement. He’s never won a championship and doesn’t deserve the attention.” I’ve got two words for ‘em: Ba Loney!LeBron James is veritable public relations genius.The NBA must be ecstatic at the way he has dominated the news cycle and brought new and positive attention on the league and the game. Commissioner David Stern should erect a statue in King James’ honor.Consider the following: • This evening, millions of viewers will be tuned to ESPN to see a sports super star press conference that doesn’t concern rape, adultery, gun possessio...

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