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Kyle Weaver

NRA and Outdoor Channel team up for new show, digital initiatives

Much of the media attention given to the National Rifle Association focuses on issues related to gun control and the constitutional right to bear arms. Now a new Outdoor Channel series, “NRA All Access presented by Taurus,” seeks to highlight a different side of the 143-year-old organization.“The biggest thing audiences will learn is that the NRA is not just a political organization. Obviously they are always fighting for Second Amendment rights, but that is only a small part of what they do,” Matthew Duff, a former Major League baseball player turned hunting business owner, told FOX411.“’All Access’ shows a lot of the different programs the NRA runs, like firearm safety training for children,” said Duff, who co-hosts the show with top-ranked shooter Jessie Duff. “The misconception is that it is all about politics, and people don’t get to see all the day-to-day programs.”“NRA All Access presented by Taurus” also aims to introduce viewers to the NRA’s associations with entertainers, ath...

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