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William Shatner

William Alan Shatner (born March 22, 1931) is a Canadian actor, musician, recording artist, author and film director.

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Priceline killing off William Shatner's Negotiator by driving him over a cliff

William Shatner's stalwart Capt.

James T. Kirk died in the line of duty. Now the " Star Trek " actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier.In a new 30-second TV spot for the travel site set to begin airing Monday, the Negotiator rescues panicked vacationers from a bus teetering on a bridge's railing."Save yourselves -- some money," he says, handing his cellphone to a passenger as he and the bus tumble into a dry creek bed. A violent explosion, real and computer-generated, follows."I'm in grief mode," a droll Shatner said by phone Wednesday. "It's not the first time I've had an iconic character die off."He's been a pitchman for Priceline for 14 years, five of those as the relentless Negotiator preaching the gospel of travel bargains. But an advertising change was needed to reflect the company's broader strategy, said Christopher Soder, CEO of Priceline.com North America."The challenge is [it's] harder to get people's attention than it used to ...

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  1. S**t, we're canceled! Controversial TV show titles get publicity, but so far, not ratings

    From “I Hate My Teenage Daughter” and “Good Christian Bitches” (now “GCB”) to “Don’t Trust the B- in Apartment 23” to “$h*! My Dad Says,” controversial titles are al...

  2. Lee Boyd Malvo claims others were to help in DC area attacks, says there were other shootings

    Convicted DC sniper Lee Boyd Malvo tells actor William Shatner on a cable TV special that he and his partner tried to recruit fellow shooters for their 2002 spree an...

  3. Could Deadly Mutant Virus Fall Into Wrong Hands?

    Gov't trying to keep virus under wraps

  4. Hollywood Nation: Helen Mirren hearts 'Glee'

    'Jersey Boys' heads to big screen; William lets us live in 'Shatner's World'

  5. Hollywood Nation: Johnny Depp tops list

    William Shatner gets whacked; 'X' marks the spot for L.A. Reid

  6. Betty White Turns 90 Today! What's her funniest line ever?

    She's spunkier than most people half her age, but Betty White turns an astonishing 90 years old today."I've been the luckiest old broad on two feet to have all the j...

  7. 'Idol' hopeful a 'Survivor'

    Judges hear plenty of superstar performances in Pittsburgh, including suicide survivor Hallie Day

  8. Now on trial: Self-described Wall Street 'bad boy' who found sobriety; vanity intact

    Ross Mandell has embraced his billing as Wall Street's "bad boy" investment manager — a shameless self-promoter who brags about how he over-indulged in fast-lane exc...

  9. Bruins get two goals from Bergeron to beat Canucks in Game 7 and win Stanley Cup

    VANCOUVER - When his nerves started to fray, when doubt began to sap his confidence, Patrice Bergeron got some sage advice from a wise veteran.On the day before the ...

  10. Charlie Sheen Steals the Show at His Comedy Central Roast

    Charlie Sheen smiled through a Comedy Central roast as Mike Tyson , William Shatner , actress Kate Walsh and half a dozen comedians riffed on his high-profile year.S...

  11. Living By 'Shatner Rules'

    Hollywood legend dishes on new book, 'Shatner Rules' and reflects on career

  12. Boys Urged to Get HPV Vaccine

    Federal committee recommends 11 year olds get vaccinated

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  3. Priceline is killing off William Shatner : Funniest celebrity TV commercial?

    William Shatner has been the Priceline guy for as long as we can remember. But now his character is biting the dust ... literally. In what appears to be Shatner's fi...

  4. William Shatner Has a Social Network: MyOuterSpace.com

    MyOuterSpace.com is a Sci Fi Social Network for those with a passion for the arts," reads William Shatner's new social network. That's right, William Shatner is now ...

  5. William Shatner Reveals His 'Rules'

    'Star Trek' icon on 'Fox & Friends'

  6. After the Show Show: William Shatner

    The actor reveals Major Tomâ??s future

  7. Hollywood Nation: William Shatner Turns 'Head Banger'

    Charlie Sheen's ticket sales not winning; 'Mad Men's sounds of the '60s

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