Wednesday, April 7, 2010 as of 11:14 AM ET
William Alan Shatner (born March 22, 1931) is a Canadian actor, musician, recording artist, author and film director.
Read More at Wikipedia ›
William Shatner's stalwart Capt.
James T. Kirk died in the line of duty. Now the " Star Trek " actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier.In a new 30-second TV spot for the travel site set to begin airing Monday, the Negotiator rescues panicked vacationers from a bus teetering on a bridge's railing."Save yourselves -- some money," he says, handing his cellphone to a passenger as he and the bus tumble into a dry creek bed. A violent explosion, real and computer-generated, follows."I'm in grief mode," a droll Shatner said by phone Wednesday. "It's not the first time I've had an iconic character die off."He's been a pitchman for Priceline for 14 years, five of those as the relentless Negotiator preaching the gospel of travel bargains. But an advertising change was needed to reflect the company's broader strategy, said Christopher Soder, CEO of Priceline.com North America."The challenge is [it's] harder to get people's attention than it used to ...From “I Hate My Teenage Daughter” and “Good Christian Bitches” (now “GCB”) to “Don’t Trust the B- in Apartment 23” to “$h*! My Dad Says,” controversial titles are al...
Convicted DC sniper Lee Boyd Malvo tells actor William Shatner on a cable TV special that he and his partner tried to recruit fellow shooters for their 2002 spree an...
Gov't trying to keep virus under wraps
'Jersey Boys' heads to big screen; William lets us live in 'Shatner's World'
William Shatner gets whacked; 'X' marks the spot for L.A. Reid
She's spunkier than most people half her age, but Betty White turns an astonishing 90 years old today."I've been the luckiest old broad on two feet to have all the j...
Judges hear plenty of superstar performances in Pittsburgh, including suicide survivor Hallie Day
Ross Mandell has embraced his billing as Wall Street's "bad boy" investment manager — a shameless self-promoter who brags about how he over-indulged in fast-lane exc...
VANCOUVER - When his nerves started to fray, when doubt began to sap his confidence, Patrice Bergeron got some sage advice from a wise veteran.On the day before the ...
Charlie Sheen smiled through a Comedy Central roast as Mike Tyson , William Shatner , actress Kate Walsh and half a dozen comedians riffed on his high-profile year.S...
Hollywood legend dishes on new book, 'Shatner Rules' and reflects on career
Federal committee recommends 11 year olds get vaccinated
Celebs who went from rags to riches .
gossip | FOX411 | Entertainment Blog | Fox News Fox News Digital Network Fox News Fox Business uReport Fox News Radio Fox News Latino Fox Nation Register...
William Shatner has been the Priceline guy for as long as we can remember. But now his character is biting the dust ... literally. In what appears to be Shatner's fi...
MyOuterSpace.com is a Sci Fi Social Network for those with a passion for the arts," reads William Shatner's new social network. That's right, William Shatner is now ...
'Star Trek' icon on 'Fox & Friends'
The actor reveals Major Tomâ??s future
Charlie Sheen's ticket sales not winning; 'Mad Men's sounds of the '60s
This material may not be published, broadcast, rewritten, or redistributed. ©2012 FOX News Network, LLC. All rights reserved. All market data delayed 20 minutes.
