In its “community standards” Facebook pledges to keep its users safe and claims to have zero tolerance to any violent or graphic content. But with its new tool “Facebook live” which allows you to live stream videos, social network with over 1.5 billion users is yet to figure out its biggest challenge—how to censor possible sensitive or controversial content that is broadcast in real time.

Two days ago a young man somewhere in Turkey put a gun against his chest and took his life live streaming it on Facebook. When his phone fell and the screen went black you could still hear him choke on his own blood and it was highly disturbing.

How many people saw it? Certainly too many. Because Facebook failed to censor the video and it continued to be on a user’s profile page for two days, being shared thousand of times and then going viral on the web, including youtube. Last afternoon the video was still not taken down…

When back in 2012 a secretive 17 page long “graphic content” policy document leaked online, we learnt that Facebook in fact has bunch of detailed rules—some of which seem bizarre—when it comes to vetting visual content. For instance, any forms of sexual activity, even simulated will be removed, no female nipples, no “people using bathroom”. Yet deep wounds, blood, crushed limbs and heads are okay “as long as no insides are showing”.

So how are those rules going to be applied to its new “FB Live” tool that was aggressively promoted? Can we really believe that social network — that highly relies on its users to report inappropriate content– has it all under control?

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