Tech

Are new iPods on the way? The iTunes 12.2 storefront shows off hot new colors

Support for Apple Music isn't the only exciting thing about the newest iTunes release, apparently. According to MacRumors and others, the latest version (12.2) of Apple's desktop storefront contains renderings of previously unrevealed iPods.

One of the assets depicts an iPod Touch, iPod Nano, and iPod Shuffle in dark blue, gold, and hot pink respectively -- colors that aren't available as part of the current lineup. Another resource file within the iTunes program directory, shows the Nano in all three of the aforementioned shades.

Taken together, the leaks suggest that Apple is prepping refreshed iPods with new colors. That lines up with a report in April from Apple Insider that the Cupertino-based company would revisit its iPod lineup later this year. Apple has neglected the iPod entirely since late 2012. Current plans reportedly call for a very conservative refresh -- the new devices will pack updated internals, but no bump in screen sizes or Touch ID sensors.

Why has Apple waited so long to release new iPods, you might ask? Unsatisfactory sales numbers, most likely. iPod shipments have declined every quarter since 2009, and they took a particularly steep dive last January. Sales fell 52 percent compared to the same period in the previous year. It's a self-inflicted wound, a fact former Apple CFO Peter Oppenheimer acknowledged in 2009. "We expect our traditional MP3 players to decline over time as we cannibalize ourselves with the iPod Touch and iPhone," he said.

Now, though, things are different. Apple's obviously eager to widely disseminate its newly launched Apple Music service, and no doubt sees refreshed iPods as one means to that end. The new lineup might be an attempt to attract the attention of the lower-end market, a segment which has neither the means to afford the expensive postpaid phones that stream Apple Music right now.

If new iPods are indeed on the horizon, we'll likely see them at Apple's expected event in September.