A report on Monday claimed that Netflix is toying with the idea of inserting pre-roll and post-roll ads in its original programs, which would be a first for the service. However, we have some good news: It looks like the company is already denying those reports.
After Vice said that Netflix is considering ads for shows like Orange Is the New Black and House of Cards – but not third-party ads – that will only display for customers in specific markets, a Netflix spokesperson told New York Times reporter Emily Steel that ads aren’t coming to the platform.
“Netflix spokesman: We have zero intention of putting ads on our platform; no change at all in policy,” Steel said on Twitter, without adding more details on the matter.
Interestingly, Netflix told Vice that the advertising testing is just that, a test, which certainly sounds puzzling. The tests indicate that Netflix is at least somewhat interested in showing video ads to customers.
The company also described its ad-testing as a “potential improvement” to the service to Business Insider. “As you know, we test hundreds of potential improvements to the service every year. Many never extend beyond that,” Netflix said.
The bottom line, thankfully, is this: Don’t expect to see video ads on Netflix anytime soon.