Shhh! Amazon starts a semi-secret digital focus group for its homegrown tv shows and movies

Amazon CEO Jeff Bezos.

Amazon CEO Jeff Bezos.  (Reuters)

Amazon, which is starting to make its own TV shows, has already made a splash by letting anyone on the Web watch its test programs and weigh in on them.

Now it’s starting a more selective effort, where it invites some of its “best customers” into a semi-secret focus group, and asks for their opinions on its programming even earlier in the process.

Here’s the way Amazon describes the program, which it is calling “Amazon Preview”:

Amazon Preview is an exclusive opportunity for entertainment fans to help shape Movies and TV Series. Once you’ve accepted our invitation, we will email you opportunities to view and provide feedback on entertainment projects — before they’re available to anyone else. We’ll share concepts, storyboards, test movies and even television pilots with Amazon Preview members and use the feedback we collect from them to make entertainment projects better.

You can learn a little bit about Amazon Preview by clicking on this link, and checking out these FAQs. But you can’t learn much more about the program unless Amazon asks you to participate. And even then, you may not make the cut.

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Via email, an Amazon rep confirmed that Amazon Preview exists, but wouldn’t say much more.

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