Published January 24, 2013
Ben Curtis, an actor and former spokesperson for Dell known for his catchphrase “Dude you’re getting a Dell,” believes that he can help the struggling company he used to promote.
According to Curtis, the solution is simple: bring back the “Dell Dude.”
The actor represented the company from 2000 to 2003 in a series of commercials that were critically acclaimed and helped Dell become the world’s largest PC vendor. After running into legal problems, however, Curtis was let go.
The company has struggled in recent years as consumers begin to embrace a post-PC era. Dell is reportedly in buyout talks with a private equity firm that would value the company between $22 billion and $25 billion.
Curtis doesn’t believe this is the best option, though.
“I think they’re making a huge mistake and simply need to bring back the Dell Dude!” he said in an interview with Bloomberg. “That’s it. That’s all they need to do. If they brought me back, their sales, stock and media presence would skyrocket.”
Curtis believes this would be “by FAR the smartest move they could make.”