Top 10 Things Tim Cook Revealed About Apple


Published December 06, 2012


It's no secret that Apple likes to keep things secret. The company's aversion to disclosure is legendary -- as are the swift punishments handed out to any Apple employee foolish enough to open his mouth and break omerta.

Tim Cook's reign at the top has proven just as tip-lipped as Steve Jobs', but Apple's new CEO recently sat down with both NBC's Rock Center and Bloomberg Businessweek to discuss his first year on the job in a pair of surprisingly lengthy interviews. Apple's decision to partially transfer Mac production to the U.S. may have been the big news, but Cook also shed light on rarely talked-about aspects of both his company and his personal life. Here are the juiciest tidbits.