Published November 08, 2012
Election night coverage brought new life to an old Internet meme — You Mad — referencing President Obama's victory over Governor Mitt Romney. Political photos with amusing captions have exploded in popularity since Clint Eastwood made his remarks to an empty chair at the Republican National Convention last summer. But as the election came to a close, social media users turned to a classic meme that expressed glee and gloating.
Unlike previous 2012 political memes, such as "Binders of Women" and "Big Bird" that were created on the spot during the presidential debates, "you mad" has been around for nearly a decade. The first "you mad" image featured Harlem-based rapper Cam’Ron after an appearance on "Bill O’Reilly Show" in November 2003. Cam'Ron crowed, "You mad!" to music producer Damon Dash as O'Reilly peppered Dash with questions. A new meme was born. Variations of the You Mad meme has been used over the years to taunt so-called losers.
Throughout the day, Tweeters, Tumblrs and Instagrammers have posted their own variations of "You Mad" with Obama, Romney, and on occasion, first lady Michelle Obama, as a tribute to their man winning a second term in office and as a taunt to Romney.
Meme makers often tweak a meme to suit their style. There's the straightforward approach with just the addition of an exclamation point, the question and the "shout out" to Romney.
Pictures featuring both Obama and his wife were also popular. Here, a meme-maker doubled up on the memes, adding a reference to last summer's Olympics meme , "McKayla is not impressed."
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