LivingSocial to begin selling merchandise

Online deals company LivingSocial is adding merchandise to its offerings that until now have mostly meant restaurant meals, weekend getaways and spa manicures.

Beginning Tuesday LivingSocial subscribers will be able to buy weekly-changing from LivingSocial's online shop. The merchandise will change each week. LivingSocial says the first collection of items will relate to a trip to the beach, with toys, blankets, tent gazebos and towels included.

The items will cost about $40 to $50 on average, but the prices will vary. They will all be discounted.

LivingSocial's larger rival, Groupon Inc., already sells merchandise. It launched Groupon Goods last fall, offering deals for electronic, household goods, jewelry and other items.