Published June 26, 2012
SAN FRANCISCO – Zynga is expected to unveil its playbook at its second "Unleashed" event Tuesday, including a line-up of games that will be released over the next several months.
The event will be hosted by the company's CEO Mark Pincus at its swanky San Francisco headquarters. As usual, the canine-friendly company has invited both the press and their furry friends to attend.
But the social game-maker has been fairly tight-lipped about what it will be announcing.
Last week, it sent reporters red boxes, consisting of only an invitation folded into the shape of an paper airplane. The message was cryptic, but it appears that the company is hoping for its next set of products to really take off.
Indeed, Zynga -- which is known for social game hits on Facebook, like FarmVille, CityVille and Words with Friends -- is probably looking for a catalyst. The company's stock traded higher Monday based on buzz ahead of the event, but it is still down 40 percent since its December initial public offering (IPO).
It is certain that Pincus and other executives will introduce a number of new mobile and social games onstage later Tuesday.
There will likely be a game or two from its supremely popular 'Ville franchise, as well as games from the company's two major genres, including casino and arcade. Any mobile announcements will be particularly important as smartphones become a significant driver of growth going forward.
Investors will also be keeping a look out for an update on its platform called Zynga.com, which was announced eight months ago as part of the company's first "Unleashed" event.
Zynga.com is an alternative place for users to play games other than Facebook.
Read more about Zygna's plans for "Unleashed" at AllThingsDigital.