One in four young professionals wants to work at Google, according to a survey by Universum, a consulting firm that helps companies improve their attractiveness to prospective employees.
Nearly 25% of survey respondents picked Google, almost twice as many as chose Apple, which ranked second. Walt Disney Co., the U.S. State Department and Amazon.com rounded out the top five.
To conduct the survey, Universum asked 10,306 young professionals -- defined as college graduates with one to eight years of work experience -- to pick as many as five ideal employers out of a list of 150.
Young professionals generally want to work at companies that the professionals like as consumers, said Kasia Do, a project manager for Universum. Such people also appear to be drawn to companies that seem financially strong and can offer job stability, Ms. Do said.
Google, in particular, has tailored the image it projects to potential employees, said John Sullivan, a management professor at San Francisco State University.
Just what is Google doing right? See the full story at the Wall Street Journal.